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Direct Marketing | Print
Trade Groups Renounce Spam
Three interactive trade groups, taking a tougher line than the Direct Marketing Association, have agreed that marketers must obtain permission before
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Direct Marketing | Print
Anti-Spam Maven
Spam has become a topic of public debate over the last few months on Capitol Hill. Consumers and e-mail marketers are thrashing out issues to find common
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Direct Marketing | Print
CI Host Sues AOL for Blocking E-mail
Who says you can’t retaliate against an Internet service provider? CI Host has filed a lawsuit against America Online for allegedly blocking its e-mail.
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Direct Marketing | Print
Bonding Click by Click
Successful database marketing has always been based on communications. There is no point in building and maintaining a database unless you use it to create
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Direct Marketing | Print
Breaking Through
Sending an e-mail marketing campaign is one thing. Thanks to spam filters and consumer overload, getting those messages to their intended recipients and
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Direct Marketing | Print
Raising a Glass to E-mail Newsletters
Merryvale Vineyards LLC has discovered that e-mail is the best way to intensify its relationship with consumers and keep them tasting and buying. Plus,
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Email
Short Cuts
E-mail provides the greatest return on investment of any medium, especially when sent to customers, according to a new response rate survey from the DMA.
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Direct Marketing | Print
E-mail at Tiger Mountain
The Wildlife Conservation Society hopes that people who love tigers will pounce at the chance to get e-mail about them. WCS, which operates urban zoos
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Direct Marketing | Print
Direct.com: Streaming Candidates’ Messages
Ben Chodor is CEO of Exciting New Technologies, a New York streaming media company. He talked to Direct about how politicians are using this area of e-mail.
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Direct Marketing | Print
Senate Toughens CAN-Spam
A tougher version of the CAN-Spam bill was approved by the Senate Commerce Committee in June. Stronger provisions added since the bill was introduced
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