-
Direct Marketing | Print
Non-compliance with CAN-SPAM Widespread
Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm.
-
Email
When to Send E-mail
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty
-
Email
A New Set of Marketing Pipes
Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail
-
Email
Beating the Filter Odds
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
-
Email
E-mail Roundtable: Stand and Deliver
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
-
Email
Live From AD:TECH Chicago: E-mail Marketing Strategies
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
-
Direct Marketing | Print
Customized E-mail Clicks for CNET
CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with
-
Direct Marketing | Print
Can Spam of Worms
Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute’s details, because the
-
Direct Marketing | Print
Jupiter Assesses Cost of Blocked E-mail
The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from
-
Direct Marketing | Print
Legal and Deliverable
As the popular media chatters about Can Spam not making e-mail inboxes any thinner, e-mail marketers are telling a different story. Can Spam has turned
Topic