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Email
Stupid Press Release Watch: Almost 1 in 10 Buy From Spam?
A press release from e-mail security company Sophos warning people not to respond to an e-mail offering Dan Brown
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Email
Washington Settles State’s First Can-Spam Suit
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can Spam Act, the state
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Email
For E-mail Subject Lines, Tell Rather Than Sell
After analyzing more than 40 million e-mails sent from its customers, MailChimp found those with the highest open rates (ranging from 60% to 87%) had the most-straightforward subject lines.
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Data Driven ROI
Viral Relationship Marketing: Step by Step
Various studies have shown that, on average, only 11% of business-to-business leads made a purchase within three months of their inquiry. Another 42%, however, made a purchase within 4-12 months.
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Email
Anti-Spam Group Tries to Resurrect Blue Frog
A group of anonymous anti-spam activists is attempting to pick up in the war against e-mail spam where now-defunct start-up Blue Security left off after it went down in flames last week.
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Email
Ten Ways to Improve Your Landing Page
You spend an extensive amount of time creating just the perfect e-zine or marketing e-mail. The copy is right, the creative is on target and you know you are serving your audience. After you send the e-mail, something happens. The results are lackluster and you’re just not sure why.
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Data Driven ROI
Keep Your Copy Short and Sweet
People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.
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Data Driven ROI
Sunday, Tuesday Lead for E-mail Clickthrough Rates
The highest open and click-through rates for e-mail occur on one of the lightest, as well as the heaviest-volume days, according to a new study.
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Email
The Lesson of Blue Security: Stupid Ideas Have Stupid Results
While some in tech circles lamented anti-spam company Blue Security
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Email
Not-So-Obvious Words Trigger Spam Filters
Besides obvious words and phrases such as Viagra and penis enlargement, there are a whole slew of not-so-obvious words that can trigger spam filters, according to British company Email Reaction.
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