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Email
Return Path Slashes Accreditation Fees for Nonprofits
E-mail deliverability-services firm Return Path today announced it has eliminated licensing fees for nonprofits on its Sender Score Certified e-mail accreditation service.
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Email
The Two Easiest (and Most Overlooked) Ways to Improve E-mail Response
Your house list, customers and prospects who’ve eagerly asked to hear from you, is one of your most valuable marketing tools. But if an individual signed up to be on your e-mail list within the past 60 days, he is vastly more likely to open, click, and convert for additional offers than is someone who opted in more than two months ago. In fact,
MarketingSherpa’s research has determined that recency is one of the most significant factors in response rates. -
Direct Marketing | Print
Best E-mail List Source? It’s DM
Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.
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Direct Marketing | Print
Read This Before You Hit Send
THOUGH E-MAIL’S LOW COST has led to some infamously sloppy list practices, inbox providers are taking steps that will force direct marketers to clean
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Direct Marketing | Print
Overheard at the Authentication Summit
SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication
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Email
Live From Inbox: Don’t Let the Bozos Get You Down, Kawasaki Says
Direct marketers have their 40/40/20 rule. Guy Kawasaki has his 10/20/30 rule, and both are aimed at helping craft better pitches.
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Email
This Frog’s Gonna Croak, Too
A group of anonymous anti-spam activists last week decided pick up in the spam wars where ill-fated start-up Blue Security left off.
Dubbed Okopipi, the new all-volunteer project, is named after a poison dart frog found in South America.
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Email
Anti-Spam Idea: Exploding Ink Packets
Whatever one thinks should be done to combat spam, marketers and anti-spam zealots alike can agree that if people didn
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