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Email
Oh, It’s a Democratic Experiment; That Explains it
One reason commercial e-mailers struggle with Unspam CEO Matthew Prince
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Email
Stupid Media Watch: Utah Paper Does Registry PR
From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.
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Direct Marketing | Print
Texas Hits Spammers for $10 Million
Self-proclaimed reformed spammer Ryan Pitylak and his former partners have agreed to pay $2.5 million plus attorney fees to settle a lawsuit bought by the state of Texas while the businesses they ran have been ordered by a judge to pay $7.5 million, according to the Texas attorney general.
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Email
The Link Between Content and Sales
When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.
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Data Driven ROI
Hearing Loss Firm Tries Blog and Newsletter
Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.
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Data Driven ROI
An E-Zine Strategies Tip Sheet
It all sounds so complex. But do you really have to hire a think tank when mulling a newsletter program? Here are several strategic pointers to keep in mind when launching an e-zine.
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Email
Ignorance Has Too Much Sway in the Spam Battle
Not to pick on AOL, but the lack of consumer outreach on Goodmail is a nice example of the current schizophrenia ISPs suffer when it comes to how they treat their subscribers and the companies that mail to them: tell subscribers nothing, yet rely on them to determine whether or not a bulk e-mailer is a spammer.
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Email
This Proposed E-mail Tax Wasn’t a Rumor
French politician Alain Lamassoure last week proposed a tax on e-mail and instant messages in the EU. Unlike the e-mail hoax that periodically surfaces in the U.S. that the postal service is considering an e-mail tax, Lamassoure’s proposals were apparently no joke.
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Email
Authentication Makes Small Gains in May
As of June 1, 22% of Fortune 500 companies have adopted the SIDF e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety, for Microsoft.
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