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Data Driven ROI
E-Zine Mailer Asks for Permission—Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
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Email
Marketers Turn to Trackable Media
Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.
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Direct Marketing | Print
E-mailer Asks Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e-mail director is happy about
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Direct Marketing | Print
AOL to Customers and Mailers: And You Are?
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That’s twomonth.
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Direct Marketing | Print
The Hidden Gems in E-mail Responses
Any DMer knows response management is critical to a campaign’s success. But in e-mail marketing, overseeing messages from those who don’t buy is just
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Direct Marketing | Print
DMers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance
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Email
Stupid Media Watch: Utah Paper Conveniently Overlooks the Obvious
In its ongoing one-sided coverage of Utah’s misnamed child-protection do-not-e-mail registry, the Deseret Morning News ran a blurb last week headlined “Anti-Porn Registry is Defended” that should have been headlined “Anti-Porn Registry is Demonstrable Failure.”
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Email
Stupid Government Watch: FTC Loses Laptops, Data
The Federal Trade Commission last week reported that two of its laptops had been stolen containing the personal information of about 110 people.
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Email
Stupid Government Watch II: China Getting Tough on “Spam”
China is reportedly getting ready to take a hard-line approach to spammers, according to the Nanfang Daily.
Thing is, this is a country that has defined spam as:
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