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Data Driven ROI
He Sees You When You’re Mailing
If your company has put it in an e-mail, chances are Bill McCloskey’s company knows about it.??
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Data Driven ROI
Lessons in How to Write (and Not Write) An e-Mail Newsletter
For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Goodmail Announces Free Trial of CertifiedEmail
Marketers have been waiting for Goodmail Systems to announce a price, and as of this morning they have an answer—sort of.
The company that created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release yesterday that it is offering 90-day free trials of its system.
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Email
E.U./U.S. Marketers Differ on List-Growth Tactics
E-mail list-growth tactics that work well in the U.S. don
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Email
Oops: This Reader Says We Aren’t at all Funny
We received a scorching letter last week from Merilee Kern, co-founder and CEO of Healthy Kids
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Email
Project Aims to Identify Spam by Traffic Patterns
A research project is underway at Cambridge University in the UK that could give Internet service providers a new weapon in the battle against spam.
Dubbed spamHints, the project aims to get ISPs to share information on the traffic patterns of the spam they receive—such as time, size and volume of e-mail—so they can more easily identify it.
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Email
Goodmail Announces Free Trial of CertifiedEmail
Goodmail Systems created a firestorm early this year by announcing AOL was implementing its CertifiedEmail scheme announced in a press release this morning that it is offering 90-day free trials of its system. So-called charter senders who meet undisclosed volume requirements will also get significant discounts for continuing using the serve beyond the trial period, Goodmail said.
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Email
He Sees You When You’re Mailing
McCloskey runs Email Data Source, a New York company launched in 2003 that monitors and sells intelligence on the e-mail activities of 10,000 companies and 18,000 brands.
The result is a database of millions of non-spam commercial e-mails that goes back to August of 2003, searchable by any number of criteria, including content, brand, sender, receiver, words and phrases in the subject lines, and types of ads contained in newsletters.
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