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Direct Marketing | Print
E-mail Creative: What Works and What Doesn’t
(Multichannel Merchant) Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put little symbols where pictures used to be.
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Email
AOL Confirms Free E-Mail Offer
AOL, the beleaguered online unit of Time Warner, confirmed in its earnings report Wednesday it is giving free e-mail service to subscribers to any broadband service.
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Email
Microsoft Replacing Complaint Button with “Unsubscribe
Spam complaints against e-mail marketers by Microsoft address holders are potentially about to drop dramatically.
The company has become the first e-mail box provider to answer e-mail marketers
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Data Driven ROI
Should Mel Gibson Be Forgiven? Jewish Group Asks in Viral Campaign
Call it a case of cosmic coincidence: A Jewish organization is about to launch a viral campaign that touts the value of forgiveness. This occurs just after actor Mel Gibson made an initial pass at apologizing to the Jewish community for anti-Semitic comments he uttered while being arrested for speeding and drunk driving.
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Direct Marketing | Print
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
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Direct Marketing | Print
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers
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Direct Marketing | Print
Chain Calls Gift Card Offer a Scam
Dunkin’ Donuts claims that an e-mail from a Florida firm promising a free $25 gift card in return for a completed survey is a scam. It also appears the
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Email
What Went Wrong? Campaign Falters After the Click
The director of circulation and marketing for the MIT Sloan Management Review recently tested an outbound e-mail campaign in which the creative seems to have worked like gangbusters, but the leads aren
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