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Email
Michigan AG’s E-mail Prosecutions May Backfire
E-mail marketers have been waiting for Michigan
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Email
Don’t Toss Those AOL Addresses Yet: Goodmail
Ever since AOL announced last January it was implementing Goodmail
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Email
Poof! Smear Blogger Disappears
One day the blogger aiming to smear Al DiGuido, the president of e-mail services provider Epsilon Interactive, is crowing about how his circle of contributors is growing. The next day, he’s gone.
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Email
Sending Out Crap? Your Subject Line Won’t Help
If you think a snappy subject line will get more of your e-mail opened, think again. What matters when it comes to open rates is your history with the recipient, according to Steve Webster, chief strategy officer for e-mail service provider iPost.
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Email
Responsys Unveils New Platform
E-mail service provider Responsys yesterday unveiled a new version of its technology.
Dubbed Responsys Interact 5.6, the technology offers
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Email
E-mailers Call For AOL, Yahoo! to Follow Microsoft’s Lead
Now that Microsoft has added an unsubscribe button to its e-mail user interface, marketers are calling for other Internet service providers
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Email
Who is the DiGuido Smear Blogger?
The anonymous blogger smearing e-mail service provider Epsilon Interactive president Al DiGuido may not be some low-level employee who DiGuido fired, as one first would suspect.
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Email
E-mail No. 1 Demand Generator: WebTrends
Online retailers rank e-mail marketing as the most important demand-generation activity for holiday success in 2006, according to a study released by WebTrends today.
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Email
The Darwin File Revealed
Finally, the list of idiots who respond to spam is up for sale. And the whole file of 14.3 million addresses can be had for $5,000.
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Email
Stupid PR Watch: Spot the Exaggerations
Eghads! See if you can spot the obviously inflated claims in the following press release. Hint: For the first overblown claim, most trade-type business books sell so few that they
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