Direct Marketing | Print
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Direct Marketing | Print
Elvis Fans
Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia
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Direct Marketing | Print
CONFERENCES: Alarms and Excursions
Our plans when traveling to conferences are usually simple: Attend sessions, meet colleagues, send copy back to New York and sleep.At the Canadian Direct
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Direct Marketing | Print
CRIME: Fatal Mail Order?
Marvin Patrick Sullivan, a former mental patient, is accused of killing Millbrae, CA police officer David Chetcuti with a rifle that may have been built
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Direct Marketing | Print
Show Me the Money
Exactly when should a list owner expect to collect list rental income from a list manager or broker?That question is being asked more than ever these
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Direct Marketing | Print
OUTDOOR ADVERTISING: Friends Don’t Let Friends Drink and Redeem Coupons
Sweetwater Tavern in Centreville, VA will never again underestimate the power of direct response advertising.To promote the restaurant, The Dan Rosenthal
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Direct Marketing | Print
Campaign Targets Indulgent Dog Owners
Heinz Pet Products, St. Louis, will send out samples of Pup-Peroni later this month. While Heinz has been making the dog treats for 10 years, the campaign
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Direct Marketing | Print
Smart Bombing
The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted
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Direct Marketing | Print
DIRECTNEWSLINE
DM Deals Hit $38 Billion in ’97 The combined value of strategic direct marketing transactions-including mergers, acquisitions and buyouts-reached $38
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Direct Marketing | Print
Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who
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Direct Marketing | Print
EDUCATION: Mercy Offers DM Specialty
Know someone who aspires to a DM career? If so, show them this: Mercy College, Dobbs Ferry, NY, is offering a direct marketing specialty, culminating