Direct Marketing | Print
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Direct Marketing | Print
U.S. Bank Mailing Succeeds Despite Low Response
Once upon a time there was a direct marketing campaign that didn’t get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that
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Direct Marketing | Print
Chicago Internet Guru Jay Gondelman Dies
Jay Gondelman, the Chicago Association of Direct Marketing’s interactive guru and partner in Visionautics Inc., died in June of cancer at 50. According
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Direct Marketing | Print
Polk Appeals
L. Polk & Co., Detroit, has appealed to the Illinois Supreme Court a decision that allows that state to withhold the sale of motor vehicle lists. On April
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Direct Marketing | Print
Hello, You Failed. Would You Like to Buy a Blender?
This spring, hundreds of thousands of students found out their grades for the semester over the phone. Before they heard the good (or bad) news they listened
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Direct Marketing | Print
Pilot Light
For many utilities, it doesn’t matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
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Direct Marketing | Print
Peterman Floats Online Ad Test
The J. Peterman Co. dipped its toe into the online advertising waters this spring with a test campaign for the Heart of the Ocean necklace from its “Titanic”
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Direct Marketing | Print
Translation Errors
TACTICS THAT WORK for consumer catalogs won’t necessarily translate successfully to their business-to-business brethren, according to Pamela J. Hutchins,
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Direct Marketing | Print
May & Speh Acquires Sigma Marketing Group
May & Speh Inc., Downers Grove, IL, has acquired the assets of Sigma Marketing Group Inc., a full-service database marketing company headquartered in
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Direct Marketing | Print
Consumer DM Soars
Strong results on Main Street are translating into market-beating returns on Wall Street for consumer direct marketing companies.Over the 12 months ended
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Direct Marketing | Print
Hochberg Made SBA Deputy Administrator
Cataloger Fred P. Hochberg, former president/CEO of Lillian Vernon Corp., was sworn in last month as deputy administrator of the U.S. Small Business Administration.