Direct Marketing | Print
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Direct Marketing | Print
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Direct Marketing | Print
Computer Resellers
Whether they like it or not, computer resellers are being pushed to deliver products and services through new distribution programs. Channel assembly,
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Direct Marketing | Print
First Data Cuts Work Force by 11%
First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across
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Direct Marketing | Print
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Direct Marketing | Print
Tools of the Trade
Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren’t. Each has its own special use in database
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Direct Marketing | Print
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
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Direct Marketing | Print
Conspiracy Revealed: Intrigue-ing DM Campaign
He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent
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Direct Marketing | Print
NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
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Direct Marketing | Print
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
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Direct Marketing | Print
Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to