Direct Marketing | Print
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Direct Marketing | Print
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Direct Marketing | Print
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
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Direct Marketing | Print
Envoy Drives Correspondence Course
We feel toward serial mailings the way most people feel toward serial killers. However, unlike serial killers, serial mailings are sometimes amusing.
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Direct Marketing | Print
NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
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Direct Marketing | Print
Words of Wisdom, 1998 Style
There’s a reason we keep buying those little books with clever sayings. You can get a ton of wisdom in just a few sentences. But there is no reason to
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Direct Marketing | Print
The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
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Direct Marketing | Print
Conspiracy Revealed: Intrigue-ing DM Campaign
He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent
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Direct Marketing | Print
DMA Names Catalog VP
The Direct Marketing Association has named Roscoe Burton Starek III senior vice president, catalog industry. Starek is a former federal trade commissioner
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Direct Marketing | Print
Have Book, Will Travel
Eight-year-old retailer Audio Adventures began direct sales this spring, renting (and selling) mostly through a Web site, www.audioadventures.com.The
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Direct Marketing | Print
Listen to This-Free Long Distance
A new service allows people to sign up for “free” long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle’s