Direct Marketing | Print
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Direct Marketing | Print
USPS Kills Auto Day Mail Program
Under fire from the Newspaper Association of America and even some local mailers, the U.S. Postal Service shelved plans last month to launch its Auto
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Direct Marketing | Print
THE DEL POLITO LETTER
Postal rate cases usually center on four basic tasks: defining the amount of new revenue needed to ensure break-even operation; tracing back and attributing
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Direct Marketing | Print
Brokers Break Bread
American List Counsel Inc.’s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm’s second
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Direct Marketing | Print
First Data Cuts Work Force by 11%
First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across
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Direct Marketing | Print
R-E-S-P-E-C-T-What Does That Mean to Us?
Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable
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Direct Marketing | Print
High-Tech Firm Starts a High-Tech Campaign
PeopleSoft Inc., the Pleasanton, CA-based software developer, has begun a high-tech DM campaign targeting Fortune 2000 companies in several major industries.The
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Direct Marketing | Print
Impulse: The Sequel
Last month we wrote about 1-800-Flowers, Godiva Chocolatier and Eddie Bauer using technology from Narrative Communications Corp. to bring impulse buying
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Direct Marketing | Print
NEW LISTS
Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:
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Direct Marketing | Print
Conspiracy Revealed: Intrigue-ing DM Campaign
He cover for the Oldsmobile Intrigue/”X-Files” movie direct mail piece was a plain brown envelope, which makes sense, given the television show’s bent