Direct Marketing | Print
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Direct Marketing | Print
Let Them Intertain You
INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal
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Direct Marketing | Print
DB Suits Clothiers
CONNECTICUT-BASED upscale men’s clothing retailer Richard’s of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database
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Direct Marketing | Print
Exploring the Far East
MAYBE IT HAS GOT EXTRAORDINARY faith in light of the Asian economic meltdown. Maybe it knows something we don’t. In either case, Dell Computer Corp. wants
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Direct Marketing | Print
Electronics Engineers
ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by
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Direct Marketing | Print
Leaders of the Pack
DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They’re ready for commitment. Virgin Atlantic is putting its own stamp
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Direct Marketing | Print
Partners in Name and Domain
PC FLOWERS & GIFTS INC., Stamford, CT, has developed a method of turning Web-based sources of leads into partners, using a business model that gives both
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Direct Marketing | Print
Read All About It
Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written “Business-to-Business Internet
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Direct Marketing | Print
GET BACK TO THE BASICS
“BE CAREFUL WHAT YOU wish for.” For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing
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Direct Marketing | Print
One Win, One Loss
REBOUNDING AFTER THE bittersweet launch and closing of a chocolate catalog, Miami-based Activa Marketing & Investment Group L.C. is readying a second
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Direct Marketing | Print
DEMOGRAPHICS
TAKE A LOOK around. No matter what mainstream fashion magazines say, every woman is not built like wafer-thin model Kate Moss.This fact isn’t lost on