Direct Marketing | Print
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Direct Marketing | Print
Moving OUT
COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology
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Direct Marketing | Print
Combine and Conquer
MW WORLDWIDE, an agency making its debut at this month’s Direct Marketing Association fall conference, will seem mighty familiar to industry observers.The
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Direct Marketing | Print
Watch the Road
WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand
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Direct Marketing | Print
Who’s Got the Rights? It Might Not Be You
JENNY WAS BUSY manipulating one of the latest photos her agency had purchased from a photographer. Working diligently at the computer, she sat back and
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Direct Marketing | Print
The New Direct Marketers
MICHAEL COHEN IS manager of direct marketing operations for Showtime Networks Inc. in New York. Cohen’s job is pretty narrowly defined; a major part is
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Direct Marketing | Print
Getting With the Program
BESIDES POSSIBLE ONE day being your boss, our cover models have something else in common: All have a Master of Science in integrated marketing communications
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Direct Marketing | Print
Insight Promotes Its Web Site on TV
Insight Enterprises Inc. has just finished testing a series of national and regional television spots directing prospective purchasers to its Web site
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Direct Marketing | Print
Living Off the Dead
OFFICIALLY, the Dead have been dead for more than three years-but it seems that Grateful Dead direct sales may live on and on.The durable rock band itself
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Direct Marketing | Print
Use Your Data to Upgrade B-to-B Frequency
FOR TOO LONG, frequency programs have occupied a back seat in business-to-business marketing, despite the obvious advantages.B-to-B marketers, after all,
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Direct Marketing | Print
Track It or Forget It
LIFE IS FULL of ironies. Here’s one of my favorites: Marketing pros who would never attempt a direct mail campaign without a careful cost/payback analysis