Direct Marketing | Print
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Direct Marketing | Print
Block That Call
CHICAGO-BASED AMERITECH unveiled a service in Chicago and Detroit last month specifically designed to block telemarketers’ calls. The company is the first
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Direct Marketing | Print
Technology vs. Tradition: Finding the Balance
A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for
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Direct Marketing | Print
Ten Years After
Oh no, is it really October already?We’re not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we’ll have to
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Direct Marketing | Print
A DM Theme Park
There are industrial parks for everything else. Why not direct marketing?That’s part of the logic behind DM41, a business park scheduled to open this
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Direct Marketing | Print
Eye in the Sky
RBIS’ SightFlight, a nonprofit flying eye hospital, increased its donor file by 15 times after testing aviation lists.The organization’s core file of
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Direct Marketing | Print
Swept Away
CAUGHT IN the crossfire of negative press and new regulations regarding sweepstakes offers, sweeps lists have taken some serious hits. Sweeps entrants
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Direct Marketing | Print
Newlyweds
RECENT POLITICAL developments are making marriage a legal hotbed for newlyweds and would-be newlyweds. Advocates of same-sex marriage such as the Human
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Direct Marketing | Print
Web Wonders
CAN IT REALLY be true that the first primitive offers on the World Wide Web originated only four years ago? We’ve come a long way, baby, and by millennium
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Direct Marketing | Print
Natural Concern, Technical Solution
AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company
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Direct Marketing | Print
Want Teens to Shop Online? Get Them to Chat
YOU’D NEVER THINK that giving teenagers a place to talk about homework, their boyfriends and the likes of Marilyn Manson would enable an online clothing