Direct Marketing | Print
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Direct Marketing | Print
Gone to Hill and Back
It’s a rare person who enjoys strapping a pair of waxed barrel staves to his feet and schussing down the side of a mountain; only 4% or 5% of the U.S.
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Direct Marketing | Print
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
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Direct Marketing | Print
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,
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Direct Marketing | Print
Don’t Ask, Don’t Tell
Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
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Direct Marketing | Print
Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states
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Direct Marketing | Print
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
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Direct Marketing | Print
Plumbers
Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became
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Direct Marketing | Print
A THIRST FOR FRESH BLOOD
COPYWRITERS were never a dime a dozen. But it used to be that for every Bill Jayme who had retired, there was a Rosalie Sachs Levine in her prime, and
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Direct Marketing | Print
Give the USPS an Incentive to Succeed
THESE ARE CHANGING-and sometimes troubling-times. The grand scheme of postal things that we’ve come to know since the 1970 legislative reorganization