Direct Marketing | Print
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Direct Marketing | Print
Learn From the Past
Order information-as well as promotion history and demographic data-can help marketers create segments and regulate customer contacts.When using a customer’s
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Direct Marketing | Print
Don’t Ask, Don’t Tell
Victoria’s Secret’s secret is well kept as company officials shied away from commenting on a recent news account that the lingerie cataloger cut circulation
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Direct Marketing | Print
Slowdown for DM Service Suppliers
As world financial crises persist in some countries and loom in others, the stock market continues to show signs of a cautious slowdown. With this development,
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Direct Marketing | Print
Logging on the Law
According to the French, the Austrians are “the politically correct cat’s paw of Germany.” Although peace may have broken out and the 15 member states
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Direct Marketing | Print
COMING OF AGE
J. Walker Smith, of market researchers Yankelovich Partners Inc., Norwalk, CT, says age mixes two things, life-stage and cohort, “a generational group
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Direct Marketing | Print
Plumbers
Economic globalization and corporate acquisition trends are spilling into the plumbing system. Not since the English Public Health Code of 1848 became
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Direct Marketing | Print
Titles to Leaf Through
Feeling misunderstood? Read a book.”Get Your Message Across: The Professional Communication Skills Everyone Needs” (Allen & Unwin, Chicago) promises to
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Direct Marketing | Print
The Ecstasy and the Agony
In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not
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Direct Marketing | Print
Breaking E-borders
The International Federation of Direct Marketing Associations (IFDMA) voted last month to support an e-mail preference service without borders, providing