Direct Marketing | Print
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Direct Marketing | Print
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Direct Marketing | Print
DM Transactions Up 25%
The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last
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Direct Marketing | Print
Music Clubs
BMG Direct and Columbia House are building profit centers in expanding markets for Christian, gospel and Latin music. BMG acquired its “Sound and Spirit”
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Direct Marketing | Print
Weebots
Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and
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Direct Marketing | Print
Customer Loyalty Is a Safe Bet
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
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Direct Marketing | Print
French Beauty Catalog Primps for U.S. Debut
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
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Direct Marketing | Print
Easy to Give, Hard to Wrap
Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal
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Direct Marketing | Print
People
CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage
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Direct Marketing | Print
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly
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Direct Marketing | Print
Oxford Pulls the Plug
Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson