Direct Marketing | Print
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Direct Marketing | Print
People
CPS Direct Inc., Woburn, MA, named Nick Vadala chief executive officer.Lynn Edmonds was appointed executive vice president and general manager of Vantage
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Direct Marketing | Print
Florida Expands Suit Against AFP
Florida has broadened its lawsuit against American Family Publishers to include allegations that the subscription and prize-promotion firm targeted elderly
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Direct Marketing | Print
Oxford Pulls the Plug
Failing health has prompted Oxford Health Plans to discontinue its Living Balance catalog.”It’s a simple story, really,” says Madeline Hardart, a spokesperson
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Direct Marketing | Print
This One’s for Free, Kid
Doctors and drug companies are always looking for ways to get their patients to keep taking their prescription medicines over time. One company has come
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Direct Marketing | Print
Winter Chill
The upcoming postal rate hike, touted as the smallest in U.S. Postal Service history, came as a relief to some commercial mailers but leveled a crushing
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Direct Marketing | Print
List source
Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’
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Direct Marketing | Print
PerformanceData Appeals FTC Ruling
PerformanceData, the credit information provider formerly known as Trans Union, has appealed the Federal Trade Commission’s August decision that the firm’s
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Direct Marketing | Print
Moe Money
And now a little something for the wise guys on your shopping list.Comedy III Entertainment in Glendale, CA has redesigned the Three Stooges Web site,
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Direct Marketing | Print
Easy to Give, Hard to Wrap
Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal
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Direct Marketing | Print
No Time for Dithering
Between now and the commencement of the next Congress, the U.S. Postal Service will have its work cut out for itself regarding postal legislative reform.While