Direct Marketing | Print
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Direct Marketing | Print
Samples-by-Mail a Hit in Europe
Household brands may be overlooking the potentially huge impact of sampling activity across Europe, just as door-to-door marketing begins to mature. And
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Direct Marketing | Print
Credit Card Crisis
If you are a typical American consumer, you receive one or more credit card solicitations a month. And, if you are that typical American consumer, you
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Direct Marketing | Print
Think About an Attitude
In our last issue we discussed how marketers are using order information as well as promotion history and demographic data to create segments and regulate
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Direct Marketing | Print
What’s Your Hang-Up?
Spurred on by increasing consumer complaints about hang-up calls, the Direct Marketing Association is expected to release guidelines early next year covering
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Direct Marketing | Print
Hall of Fame
When asked how the late Tom Foster would have taken his election to the DMA Hall of Fame, Foster & Gallagher’s Bob Pellegrino laughed, “He would have
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Direct Marketing | Print
Our Version of the Boston Tea Party
My son Bob has devoted several of his weekly columns in the magazine InfoWorld to proposing a holiday that would benefit not just the United States but
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Direct Marketing | Print
All Together Now-Not!
A survey of recent and potential attendees of National Center for Database Marketing conferences shows marked differences in ancillary services valued
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Direct Marketing | Print
Easy to Give, Hard to Wrap
Looking for the ideal holiday gift for that special someone?How about Opie, the Holstein steer? He’s touted as a 1,500-pound “party animal” that animal
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Direct Marketing | Print
Study Shows Direct-to-Consumer Ad Growth
Direct-to-consumer (DTC) promotional spending by pharmaceutical companies, mostly in the form of direct response ads, grew by 16% to $631 million in the
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Direct Marketing | Print
DM Transactions Up 25%
The total number of direct marketing strategic transactions in the first nine months of 1998 reached 1,325, up 25% from 1,064 during the same period last