Direct Marketing | Print
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Direct Marketing | Print
All of a Piece
We all know all about the traditional direct mail package.There’s an envelope. Inside there’s a pitch letter, a brochure, a response mechanism and a lift
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Direct Marketing | Print
Isuzu Taps Database, Gets Big Results
Sorry Experiences in direct mail almost turned American Isuzu Motors Inc. off to the medium in mid-1997.Earlier that year, the Whittier, CA automaker’s
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Direct Marketing | Print
What’s Good for the Goose…
Santa’s elves aren’t the only ones who face extra stress during the holiday season. For example, consider catalog telereps.The Wall Street Journal did
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Direct Marketing | Print
AirTran, What’s Wrong With You?
AirTran is a dinky airline that used to be called ValuJet until one of its planes crashed in the Florida Everglades, which didn’t do much for the airline’s
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Direct Marketing | Print
One-to-One Lite
The latest word from Don Peppers and Martha Rogers is that you don’t have to overhaul your company from the boardroom to the mailroom to get into one-to-one
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Direct Marketing | Print
Pay to Play
Database Investment has continued unabated from last year, according to DIRECT’s annual reader survey. Once again, just over half of our respondents indicated
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Direct Marketing | Print
PROGRAM & TIMETABLE
THURSDAY, FEBRUARY 11 7:45 AM – 8:30 AM CONTINENTAL BREAKFAST IN EXHIBIT HALL8:30 AM – 9:30 AM KEYNOTE ADDRESS: The future of advertising Lester Wunderman,
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Direct Marketing | Print
Keeping in Touch
Three-Martini lunches are kind of like the 1960s-if you remember them, you weren’t there. By the time all parties sobered up, a contract had been signed,
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Direct Marketing | Print
Fair Game
The London DM Fair is going global.The event-scheduled for March 16-18-has been rechristened the International Direct Marketing Fair. Twelve thousand
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Direct Marketing | Print
Not Ready for Prime Time
DRTV spot produced by People for the Ethical Treatment of Animals (PETA) promoting vegetarianism was rejected by all of the Big Four television networks