Direct Marketing | Print
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Direct Marketing | Print
Personal Trainers
PERSONAL TRAINERS are developing new market niches for physical exercise instruction. And a mass market is emerging too, as trainers no longer serve only
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Direct Marketing | Print
Compaq Casts a Wide Net
TO SAY Compaq Computer Corp. is stepping up efforts to snare sales through the Web might be a bit of an understatement.Within several weeks of each other,
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Direct Marketing | Print
Get Out of My Face!
I DON’T LIKE SMUGNESS. I don’t like smug advertising messages. I don’t like smug people who smugly deliver smug advertising messages.So I admit, with
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Direct Marketing | Print
Wireless Phones Reach Their Party
WIRELESS TELEPHONES are no longer merely for intense urbanites who can’t run out for a cup of coffee without staying in touch. Heaven forbid they could
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Direct Marketing | Print
Firm Offers Trade: PCs for Privacy
A CALIFORNIA OUTFIT offering free PCs in return for consumers’ demographic information and their privacy was so swamped with requests on the first day
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Direct Marketing | Print
HELP WANTED: THE NET PROWLER
Psst.Don’t let your boss see you reading this.Are you finding your fulfillment-company job unfulfilling? Is that list broker position leaving you listless?
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Direct Marketing | Print
Nature’s Way
MAYBE IT’S BECAUSE people are getting short shrift from HMOs. Or maybe patients are tired of hearing doctors tell them their conditions are hopeless,
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Direct Marketing | Print
Listline
Kaplan Named Time-Life Alt Media List Manager The Kaplan Agency, Stamford, CT, has been chosen as exclusive list manager of Time-Life and Heartland Music’s
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Direct Marketing | Print
New Site for Schoolroom Stuff
SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom
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Direct Marketing | Print
Kids Off Lists Bill Is Back in Play
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children