Direct Marketing | Print
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Direct Marketing | Print
New Site for Schoolroom Stuff
SCHOOL SPECIALTY INC., a direct marketer of school supplies, has launched a Web site through which it hopes to eventually conduct a third of its business.Classroom
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Direct Marketing | Print
Kids Off Lists Bill Is Back in Play
LEGISLATION HAS BEEN reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children
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Direct Marketing | Print
List Source
Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent
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Direct Marketing | Print
Skilling’s Laws
VAN SKILLING HAS engineered some major deals, and is good at playing the role of a buttoned-down CEO. But he has another side-that of a character in the
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Direct Marketing | Print
They Bake by Night
EILEEN SPITALNY may have mystical help in baking her brownies, but her customer file management is the product of Montville, NJ know-how.Spitalny, president,
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Direct Marketing | Print
The Upper Fringe
SPENCER Brown thinks he might be the third president of The Tyee Group, the Portland, OR DRTV agency. But then again, he might be the fifth.”The company
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Direct Marketing | Print
Texas Gets Tough on Telemarketing
TWO IDENTICAL telemarketing bills have been proposed in the Texas House and Senate, addressing several aspects of telephone soliciting. Most importantly,
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Direct Marketing | Print
So-So Quarter for Mailers: Survey
OLD-FASHIONED PAPER mailers reported mediocre results for 1998’s third quarter, according to a survey by Edith Roman Associates.A third said mailing results
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Direct Marketing | Print
Bergdorf Goodman Starts Rewards Program
NEW YORK upscale apparel retailer Bergdorf Goodman has begun its first rewards program.The program is based on customer spending levels. Invitations to
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Direct Marketing | Print
Rewards vs. Relationships: Which Really Builds Loyalty?
TODAY’S CONSUMERS ARE bombarded with mail from service providers that claim to have a special relationship with them. They get thank-you notes from the