Direct Marketing | Print
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Direct Marketing | Print
The Art of Renewals
THERE IS A legend among circulation directors about a renewal pitch done by Mad magazine back in its heyday.Although Mad did not try to acquire subscribers,
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Direct Marketing | Print
Another Big Year of DM Deals
THOUGH IT MAY surprise no one, 1998 was a boom year for direct marketing strategic deals. There were 1,846 transactions valued at $29.4 billion, according
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Direct Marketing | Print
Nike Has Michael Jordan, the Pope Has the Frito Bandito
NIKE IS THE archetype of the fin-de-sihcle marketer: Big, gutsy, proud, fearless and moderately unscrupulous.Some degree of mourning has to drop Nike’s
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Direct Marketing | Print
Timing Matters
THE POSTAL RATE COMMISSION recently dismissed a mailer’s attempt to recover postage costs for a time-sensitive mailing that was delivered late-but not
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Direct Marketing | Print
Playboy’s Online Libido
PLAYBOY’S LAWSUITS against Netscape Communications Corp. and Excite apparently are more than mere trademark disputes. At stake may be leadership of the
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Direct Marketing | Print
Hockey Fans
HOCKEY FANS tend to have greater brand awareness about popular consumer items than the general population, according to results of a recent telephone
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Direct Marketing | Print
USPS Must Find New Ways to Fulfill Dmers’ Needs
DIRECT MARKETING in America is undergoing some fundamental changes, particularly regarding the media DMers use to reach customers and prospects.Once upon
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Direct Marketing | Print
Direct News Line
Photo Database Threatens DM Fallout MARKETING ACCESS to motor vehicle data has been called into question once again following the disclosure that Nashua,
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Direct Marketing | Print
Stocking the Mailbox
TWO RECENT creative packages used foodstuffs to try and cut through the mailbox clutter.Boston’s Direct Response Group developed a campaign to generate
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Direct Marketing | Print
British Tourist Authority Comes Out in the U.S.
THE BRITISH TOURIST Authority has begun a campaign in the United States-to a very targeted audience.It mailed 75,000 brochures to gay and lesbian households