Direct Marketing | Print
-
Direct Marketing | Print
Beyond Rip & Read
Rip-and-read is an old broadcast journalism term that stems from the days when news stories were ripped right from news tickers and read by anchors. The
-
Direct Marketing | Print
Improve Your QA, ASAP
Business has been booming in the telemarketing industry. Telesales is becoming a marketing vehicle of choice at many companies due to its interactive
-
Direct Marketing | Print
He Shot New York
DM VETERAN RALPH Ginzburg was never one to shoot blanks. He took on the U.S. government in the Supreme Court case Ginzburg vs. United States after his
-
Direct Marketing | Print
SMARTEN UP!
AMERICAN CONSUMERS CAN hold all a direct marketer could want to know about them in the palms of their hands. All it would take is the acceptance of smart
-
Direct Marketing | Print
Bull Direct Marketer
SINCE THAT sports thing didn’t work out for local hoopster Michael Jordan, it’s good he has something else to fall back on: direct marketing.In addition
-
Direct Marketing | Print
And the Caples Winners Are…
THE BIG WINNER at the 21st annual John Caples International Awards may be The Martin Agency, Richmond, VA. Martin not only picked up two first places
-
Direct Marketing | Print
Funny Business
TOP US IF you’ve heard this one. What do Basil Fawlty and a young Obi Wan Kenobi have in common? Not much-unless you count an authoritative manner and
-
Direct Marketing | Print
Entering the Orderzone
HARDWARE GIANT W.W. Grainger, Chicago, has teamed up with six partners in an attempt to become a one-stop cybershop for the less glamorous items it takes
-
Direct Marketing | Print
Retail Review
FINANCIAL TIMES Retail and Consumer Publishing, London, has released “Market Research Strategies-Challenges and Opportunities for the Information Age,”