Direct Marketing | Print
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Direct Marketing | Print
Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
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Direct Marketing | Print
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Direct Marketing | Print
What a Surprise: Nobody Is Responsible
OF COURSE you know the difference between America Online and a computer virus: A computer virus works.I was musing over this minor truism as I tried vainly
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Direct Marketing | Print
Canadian DMers Do Good, Eh?
SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan
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Direct Marketing | Print
Gore Staffer Warns DMers: Better Self-Regulate
SELF-REGULATION was the magic word during the Direct Marketing Association’s Government Affairs Conference last month at the Watergate Hotel in Washington,
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Direct Marketing | Print
Fashion Fanatics
RETAIL INDUSTRY practices and the buying habits of the fashion- conscious sometimes seem incompatible. But Pricewaterhouse Coopers L.L.P.’s latest Softgoods
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Direct Marketing | Print
Dissent Over Incentives
THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing
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Direct Marketing | Print
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Direct Marketing | Print
People
U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was
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Direct Marketing | Print
Take a Postal Seismic Reading
DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout