Direct Marketing | Print
-
Direct Marketing | Print
A Great Romance
WHY SHOULD hot, steamy romance be the sole province of women who look like they’re about to starve to death?That question prompted Joanne K. Morse to
-
Direct Marketing | Print
Now Buy the Vest
IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells
-
Direct Marketing | Print
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print
-
Direct Marketing | Print
Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked
-
Direct Marketing | Print
list source
NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last
-
Direct Marketing | Print
Brann Worldwide Leads Agency Pack
DIRECT RESPONSE advertising agency Brann Worldwide topped the Direct Marketing Association’s 1998 billings report with $2.7 billion, an increase over
-
Direct Marketing | Print
Home Market
THOUGH PUNDITS APPLAUD the economic strength of Asians in America, only a few loyalty marketers are taking advantage of it.For one thing, most firms face
-
Direct Marketing | Print
Transplants
TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United
-
Direct Marketing | Print
Scapegoating
THERE’S AN OLD SAYING, “Victory has a thousand fathers, but defeat is an orphan.”To judge from the media coverage of the high school massacre in Littleton,
-
Direct Marketing | Print
Productivity vs. Profitability
AS ANYONE who has ever seen one of today’s call centers knows, there are a dizzying array of technology tools to measure calling productivity. Though