Direct Marketing | Print
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Direct Marketing | Print
Custom Built for Marketing
THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent
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Direct Marketing | Print
Dissent Over Incentives
THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing
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Direct Marketing | Print
Online Marketers Embrace Privacy Standards
IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown
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Direct Marketing | Print
Take a Postal Seismic Reading
DESPITE THE MORE than sufficient signs that the U.S. Postal Service is an institution under stress, there persists within the mailing community, throughout
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Direct Marketing | Print
Living in an Opt-in Environment
SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling
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Direct Marketing | Print
Go East, Dmer
KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent
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Direct Marketing | Print
Alice in Internetland
ALICE WAS BEWILDERED. After all, here she was-credit card in hand, pounding away on the keyboard-ready to spend, spend, spend via the Internet.She felt
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Direct Marketing | Print
People
U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was
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Direct Marketing | Print
Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off