Direct Marketing | Print
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Direct Marketing | Print
list source
NEW LISTS Handyman Club of America The file names 738,524 individuals who do repair work on their homes. Club members receive a magazine (American How-To),
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Direct Marketing | Print
Striking a DM Chord
STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd
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Direct Marketing | Print
THE ART OF DISTRIBUTION
PICTURE THIS, pardon the pun. You operate a small memorabilia store and thanks to “Phantom Menace” mania, you can’t keep up with the demand for “Star
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Direct Marketing | Print
DoubleClick Adds Abacus to the Count
A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what
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Direct Marketing | Print
The Universal Benefits of Postal Reform
CRIES OF OUTRAGE from newspaper editorial writers against “junk mail” seem to come in waves. The latest ripple is opposition to House Postal Subcommittee
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Direct Marketing | Print
PARTNERS IN PROGRESS
UPGRADED SALES and fulfillment automation systems have helped IBM increase sales and cut back-end costs on two lines of midrange computers.Over the past
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Direct Marketing | Print
Smells Like… A Good Cause
HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help
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Direct Marketing | Print
E-commerce = European Commerce
EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of
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Direct Marketing | Print
PLAN FOR TOMORROW’S SALES TODAY
TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,
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Direct Marketing | Print
Obi-Wanna Shop Direct
YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out