Direct Marketing | Print
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Direct Marketing | Print
PLAN FOR TOMORROW’S SALES TODAY
TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,
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Direct Marketing | Print
DIRECTNEWSLINE
U.S. Bank Kills Phone Effort U.S. BANK HAS halted a controversial telemarketing program only two days after being sued by the Minnesota Attorney General
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Direct Marketing | Print
Refining Your Systems Proposal
MANAGEMENT IS ACCUSTOMED to seeing systems development proposals that estimate a return on investment. While such projections are more difficult to arrive
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Direct Marketing | Print
Custom Built for Marketing
THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent
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Direct Marketing | Print
Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more
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Direct Marketing | Print
This Is a Test
ASTROLOGY.NET wanted to entice people to sign up for its daily horoscopes via e-mail. Between Astrology.net and its online agency Acxiom/Direct Media,
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Direct Marketing | Print
Carol Wright Trims Co-op Circulation
COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better
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Direct Marketing | Print
On the Road
WHEN ATTENDING the National Center for Database Marketing conference in Chicago this month, be sure to pick up your copy of DIRECT’s Show Daily.In addition
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Direct Marketing | Print
Striking a DM Chord
STANDING AT a star-spangled grand piano, political satirist Mark Russell entertained an appreciative-and, judging by response, bipartisan-luncheon crowd
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Direct Marketing | Print
Getting Into the Internet Bag
JUMPING INTO THE e-commerce waters is still treacherous. But a brave group of executives has left their safe jobs at luggage company Samsonite to start