Direct Marketing | Print
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Direct Marketing | Print
Let’s Be More Niggardly With Our Euphemisms
EVEN BEFORE THE one literate guy in the unsurprisingly illiterate District of Columbia government was castigated for using the word “niggardly,” we should
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Direct Marketing | Print
The Quick and the Dead
WITHIN 48 HOURS after the notice of my father’s death appeared in The New York Times, my mother received direct mail solicitations offering estate appraisal
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Direct Marketing | Print
OBSOLETE OPPORTUNITY
AFTER FIVE YEARS of running a firm that recycled PCBs from places like the Hudson River, Brin McCagg thought it was time to try a less toxic form of recycling.
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Direct Marketing | Print
Setting the Standard
THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in
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Direct Marketing | Print
At the Crossroads
WITH THE millennium only six months away, it might pay to bone up on best practices and get a glimpse into the future of database marketing. And there’s
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Direct Marketing | Print
It’s a Wrap
FISHWRAP, a 5-year-old ‘zine with an editorial mission to poke fun at editorial hype and hysteria in the print media-think an edgy, evil twin of Brill’s
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Direct Marketing | Print
people
Bob Raczka joined Rhea & Kaiser Marketing Communications, Naperville, IL, as associate creative director.Antares ITI, Hauppauge, NY, named Renee Reynolds
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Direct Marketing | Print
Italians Love Ira Gobler!
REMEMBER ALL THE FUN you had as a child, rolling happily down hills encased in a large plastic “Gobler’s Wobblers” egg? How about those cookouts where
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Direct Marketing | Print
Play Your Part
THERE ARE AS many ways of making a good list recommendation as there are loopholes in our tax laws. I have some real favorites, but the one that comes
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Direct Marketing | Print
Always and Forever-for Now
Royalty marketers have done a good job of locking in affluent consumers, 71% of whom participate in at least one loyalty program. But the field is wide