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Profiles & Campaigns
UL Builds Brand Platform Based on Trust
A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand. -
Data & Analytics
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers. -
Profiles & Campaigns
Wells Fargo Steps Out of Its B2B Comfort Zone
Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences. -
Facts & Figures
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet. -
Profiles & Campaigns
Rockwell Automation Launches Maker Challenge
Rockwell Automation is launching the You Make It Challenge, a STEM competition
designed to engage the next generation of makers and innovators. -
Profiles & Campaigns
Caterpillar Digs Into Emotional Side of B2B Marketing
Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria
Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B. -
Facts & Figures
B2B Brands Need to Step It Up to Reach Millennial Buyers
Millennial B2B buyers are more influenced by sustainability and after-sales
support rather than price and quality, according to a new report. -
Technology
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface. -
Profiles & Campaigns
TeePublic Follows Trends and Marketing Metrics
Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs. -
Digital
B2B Marketing Transformation Shaped by Metrics and Agility
Execs from top B2B firms like ingredients manufacturer Univar and component provider
Molex discuss the impact of agility and metrics on their organizations.