Direct Marketing | Print
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Engagement
Three Tips for Connecting with B2B Buyers
How can you connect with prospects? Here’s three ideas for driving
engagement from brands like Eaton, ON24 and Wells Fargo. -
Email
Timing Matters in Email Marketing: Report
Thursday is the best day of the week to mail if you want high email
open rates, according to a new report from Campaign Monitor. -
MarTech
Digital Experience: What Martech Path Is Right For You
What makes more sense, to invest in a digital experience martech
solution from a vendor, or assemble one on your own? -
Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.
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Profiles & Campaigns
It’s All About Feelings in New SAP TV Spot
SAP is a B2B pure play, but changing buying patterns have led the company
to adapt B2C marketing practices to connect with decision makers. -
Agencies
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind. -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Profiles & Campaigns
Oracle Increases Sales Enablement with Refined Content Creation Process
Restructuring processes to help sales reps find and use relevant
content has helped Oracle increase customer engagement. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view. -
Facts & Figures
What Makes A Brand “Patriotic”?
As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values?