Direct Marketing | Print
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Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Profiles & Campaigns
Get Out of the Water! Shark Week Promotions Are Back
Shark Week kicked off yesterday, and brands like Southwest,
Century 21 and LandShark Lager are riding on the fins of the annual event. -
Profiles & Campaigns
They Do: The Knot and WeddingWire Launch WeddingPro
Taking their union to the next level, The Knot and WeddingWire have
created WeddingPro.com, a new B2B marketplace for wedding professionals. -
Facts & Figures
Sales Teams Face 24 Percent Turnover Annually: Gartner
Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs. -
Digital
Amazon Prime Day: 3 Takeaways Every Retailer Should Know
Prime Day—Amazon’s midsummer, 48-hour version of Cyber Monday—was projected
to bring in $5.8 billion. Here’s 3 ways it is changing the ecommerce game. -
Profiles & Campaigns
FirstEnergy Looks to Brighter Future With Branding Campaign
An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement. -
Video Marketing
Better B2B Video: 6 Key Tips
Looking to improve your B2B video marketing strategy? Here’s six tips for
creating a better video strategy to convert viewers into buyers. -
Data & Analytics
Identifying Affinities in Second-Party Data
Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it? -
Direct Marketing | Print
Stop Oversimplifying B2B marketing: It’s Fundamentally Different From B2C
B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind. -
Profiles & Campaigns
Wix Partners With Fortnite Team FaZe Clan
Cloud-based web development platform Wix.com is partnering with
Fortnite team FaZe Clan in a multi-faceted esports partnership.