Direct Marketing | Print
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Profiles & Campaigns
CMO Q&A: Promethean CMO Cheryl Miller on the Education Market
Chief Marketer recently chatted with Promethean CMO Cheryl Miller, to
get her take on the challenges of marketing to the K-12 education sector. -
Social
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them? -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.
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Direct Marketing | Print
Thomson Reuters Gets Attention With Dimensional Direct Mail
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
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Facts & Figures
Easy Returns Process Crucial to Ecommerce Success: UPS
The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS. -
Direct Marketing | Print
Direct Mail: 7 Tips for Making the Most of the Post
Direct mail can be an expensive channel, but when done right it drives
significant engagement at multiple points in the marketing funnel. -
Engagement
Five Ways To Get Obsessed with Customer Experience
A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do. -
Profiles & Campaigns
CMO Q&A: Qualcomm’s Penny Baldwin on Marketing 5G
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss
how the telecommunications equipment maker is leading the 5G charge. -
ROI | Metrics
Less than 30 Percent of Marketers Understand ROI: Report
The marketing tactics that are the most used by marketers throughout the
funnel aren’t always the ones that drive the strongest ROI,. -
Facts & Figures
CCPA: Consider It a Blessing, Not a Burden
Sure, adapting to the California Consumer Privacy Act can be costly. But smart
marketers see the opportunities in CCPA, as well as the hurdles.