Direct Marketing | Print
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Profiles & Campaigns
Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what’s next.
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Profiles & Campaigns
Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot’s marketing journey
to create engagement with tech innovators and start-ups. -
Profiles & Campaigns
B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business. -
Acquisition
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution. -
Direct Marketing | Print
CMO Q&A: How Pitney Bowes is Targeting Individuals
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a
diverse audience, and keeping a century-old brand fresh. -
Video Marketing
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling. -
Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority. -
Demand Gen
ABM Helps TimeTrade Improve Marketing ROI
ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent. -
Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team. -
Demand Gen
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth.