Direct Marketing | Print
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Data Driven ROI
Four Brands Getting Customer Experience Right
Brands who get the customer experience equation right reap greater
loyalty and increased revenues. Those that fail risk customer defection. -
MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
Email
Surviving the Blacklist: Email Tips for Getting Your Domain Unblocked
Companies like GasBuddy that observe email marketing best practices often
don’t think blacklisting should be on their worry list. Think again. -
Facts & Figures
B2B Online Shoppers Want Loyalty and Simplicity: Report
B2B buyers want the same conveniences as B2C shoppers, and over half of B2B
online shoppers use loyalty programs, according to a new report. -
Social
Vape Marketing on Social Media Fueled by Bots
Nearly 80 percent of all Twitter chatter related to vaping and tobacco
products is generated by bots, according to a new report. -
Social
7 Way to Make Facebook and Instagram Stories More Effective
More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial. -
MarTech
Big Martech Changes Help DXL Engage Shoppers
Better segmentation and an improved martech stack is helping Destination XL
boost engagement with retail customers in-store and online. -
Acquisition
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty’s subscription box features recipes
designed to be baked best in LG ovens and ranges. -
ROI | Metrics
Twitter Reveals User Security Data Was Accessible by Advertisers
Advertisers who use Twitter’s Tailored Audiences and Partner Audiences systems may
have been able to access users’ email addresses or phone numbers. -
MarTech
5 Tips for Creating An Agile Marketing Environment
Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach,
testing and iterating new ideas more quickly? You’re not alone.
