Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Gary Phillips
This week, Meet the Broker features Gary Phillips, an advocate for self-service list ordering systems that enable mailers to generate counts, choose selects and order lists online
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Direct Marketing | Print
Intelligent Barcode to Debut in May, Says USPS
The U.S. Postal Service will be ready to process mail bearing Intelligent Mail barcodes next May as planned, said Tom Day, senior vice president, intelligent mail and address quality to a meeting of the Mailers
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Direct Marketing | Print
Luxury Lists: How to Find the High-End Buyers
Want to reach wealthy consumers? Don
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Direct Marketing | Print
Transcontinental Direct Cuts 50 Jobs: Report
Direct marketing services provider Transcontinental Direct USA is cutting 50 positions from its Orwigsburg, Hamburg and Reading PA locations, according to The Republican and Herald newspaper.
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Direct Marketing | Print
Gander Mountain Launches New Web Site
Gander Mountain, a retail network of hunting, fishing, camping, boating, marine, and outdoor lifestyle apparel and footwear stores, has debuted GanderMtn.com.
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Direct Marketing | Print
Lynch Resigns from Frederick’s of Hollywood Board
Rose Peabody Lynch has resigned from Frederick
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Direct Marketing | Print
The Trick to Making Large Scale SEO Work
Doing a large-scale search engine optimization project? It’s a piece of cake for smaller marketers to hire an agency and get the job done, but it’s a lot more complex for the big guys. Here are five tips on empowering large company SEO projects
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Direct Marketing | Print
Big Talk: Maximizing Word of Mouth
Even though loads of marketers are leaping on the word of mouth bandwagon, a lot of them don’t really understand the concept. Find out what you need to think about before beginning a word of mouth strategy
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Direct Marketing | Print
McDeals? Or McMarketing Mishap in the Making?
Tim Parry’s local McDonald’s blew it. They chose to send customers online for a bounceback coupon, and learned nothing about Tim Parry, the consumer… other than the fact he’s so cheap he’ll print out about 20 copies of that free iced coffee coupon and get away with it. See what lessons McDonald’s could earn
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Direct Marketing | Print
Make It Work: Evaluate Your B-to-B Site’s Effectiveness
In an increasingly competitive environment and a weakening economy, business-to-business marketers need to become more vigilant about how they reach online audiences. They cannot afford to overlook their strategic online initiatives