Direct Marketing | Print
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Direct Marketing | Print
InfoGroup Filings Reveal Direct Media Acquisition Price
InfoGroup, formerly infoUSA, paid $17.4 million for Direct Media Inc., according to recent financial documents. That price does not include $4.9 million in cash acquired, but does include $400,000 in acquisition related costs.
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Direct Marketing | Print
DMA Names Four To Its Hall Of Fame
Jan Brandt, vice chair emeritus, AOL and member, Pilot Group; the late Andi Emerson, founder, president, and board chair, John Caples International Awards; W. Howard Lester, chairman of the board and chief executive officer, Williams-Sonoma; and Charles Williams, founder and director emeritus, Williams-Sonoma, have been named to the Direct Marketing Association
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Direct Marketing | Print
Quebecor, Operating Under Bankruptcy Protection, Announces Results
Quebecor World Inc., which is operating under Chapter 11 protection in the United States and creditor protection in Canada, generated $976 million in revenue from continuing operations during its second quarter.
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Direct Marketing | Print
Mortgage, Home Equity Direct Mail Drop By Half: Study
Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study
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Direct Marketing | Print
Harry & David Acquire Cushman Fruit Company
Harry & David Holdings has acquired the Cushman Fruit Company of West Palm Beach, FL.
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Direct Marketing | Print
Does Best Buy Need an Identity Check?
Best Buy has become too many things to too many people, which may be why a quarter of the attendees of CMO Barry Judge’s keynote at eTail 2008 in Washington last week felt the electronics merchant’s brand mission was “largely undefined.” So where did it go wrong—and is that wrong really a right?
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Direct Marketing | Print
Widgets Work—If You Have a Loyal Audience
Web widgets are popping up everywhere, but are they worth their weight in embeddable chucks of code? Panelists at eTail 2008 had a lot to say about the latest marketing phenomenon
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Direct Marketing | Print
Even Younger Demographics Prefer Direct Mail
The key to knowing your consumer is figuring out the best way to engage them. If you’re positive that’s online, think again. Believe it or not, statistics show that the digital generation actually prefers direct mail
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Direct Marketing | Print
Develop A Digital Marketing Blueprint
Digital has become mainstream in the media and advertising worlds, but many companies are failing to leverage it effectively. Here’s what companies need to know if they want to successfully engage consumers in digital channels
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Direct Marketing | Print
Loose Cannon: Banner Days for Irrelevant Ads
Last Friday, Yahoo Inc. announced it would allow consumers to opt out of having ads triggered off their personal information put in front of them. These ads were served up on a variety of branded Yahoo sites, such as Yahoo Sports or Yahoo Finance.
The company may as well have offered to have Yahoo users opt out of being attacked by woolly mammoths.