Direct Marketing | Print
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Direct Marketing | Print
Abacus: No Shrinkage in Direct Mail
You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report
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Direct Marketing | Print
Loose Cannon: WNYC’s Fundraising Lacks Appeal
A recent fundraising drive from New York City
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Direct Marketing | Print
29% of Internet Users Have Bought from Spam: Study
Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal
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Direct Marketing | Print
Chicago Tribune, Valassis Combine Shared Mailers
In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis’s RedPlum direct mail program.,
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Direct Marketing | Print
Vin Gupta Out As InfoGroup’s CEO
Vinod Gupta, who founded infoGroup (then infoUSA) in 1972, has resigned as the company
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Direct Marketing | Print
Meet the Broker: Donna Vogler
Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products
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Direct Marketing | Print
Valassis Sells French Operations to HighCo
Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale
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Data Driven ROI
Revenue, Income Up For Salesforce.com
CRM services and data management firm Salesforce.com generated $263.1 million in revenue during its second quarter, a jump from the $176.6 million it realized in second quarter 2007.
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Direct Marketing | Print
Lillian Vernon’s New Owner Expands Catalog Plans
The current owner of Lillian Vernon, Current USA Inc., plans to increase catalog circulation and send out a steady stream of mailings, according to a company statement.
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Direct Marketing | Print
Small, Medium Businesses to Increase Ad Spending: Study
Eighty-one percent of all small- to medium-sized businesses will either maintain or increase their level of advertising spending, according to the Local Commerce Monitor,