Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Ruben Leon
This week Meet the Broker features Ruben Leon, a broker
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Direct Marketing | Print
What’s in a Name?
Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more…
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Direct Marketing | Print
USPS Proposes Mailing Label Automation Requirement
The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.
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Direct Marketing | Print
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.
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Direct Marketing | Print
Bankruptcy Court Approves Vertis’ Reorganization
The U.S. Bankruptcy Court for the District of Delaware has approved Vertis Communication
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Direct Marketing | Print
J. Crew’s Second Quarter Affected By Direct Systems Upgrade
J. Crew Group, Inc. generated revenue of $336.3 million, up from 304.7 million during second-quarter 2007.
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Direct Marketing | Print
NBCOlympics.com Not a Video Ad Magnet
Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage: on TV, on the Web or even via mobile handset. But decisions made by NBC Universal
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Direct Marketing | Print
Social Media Lessons Learned from Taryn Rose
Last fall, Taryn Rose’s designer shoes and handbags seemed to be well on the way to becoming a hot holiday product. The company had taken steps to incorporate social media marketing into the mix well before the start of the season
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Direct Marketing | Print
Search Overtaking E-mail? Pshaw!
Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project… Ken Magill cries “bullsh*t.”