Direct Marketing | Print
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Direct Marketing | Print
Letters to the Editor
Readers respond to : Loose Cannon: CRM is a Family Affair, Direct Newsline, Sept. 2, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-crm-family-affair-0902/)
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Direct Marketing | Print
Loose Cannon: CRM Is A Family Affair
Richard H. Levey, the Loose Cannon, takes exception to “the Godfather of CRM” and offers his own choice for this dubious paternal honor.
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Direct Marketing | Print
Northern Exposure
With the U.S. economy faltering and catalogers still reeling from last year’s severe postage increases, mailers could do worse than consider Canada, the
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Direct Marketing | Print
Drug Interactions
Open up and say Or pick up a pamphlet in your physician’s office. Or type your symptoms into a search engine. Today, pharmaceutical companies are using
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Direct Marketing | Print
Hey, Big Givers
Don’t panic but don’t sit back and do nothing, either. That was one of the key findings of recent research by Convio, Sea Change Strategies and Edge Research
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Direct Marketing | Print
Game to Reach the Gals
When one thinks of games and dorm rooms, the mind typically wanders to shot glasses and bottles of cheap hooch. J.C. Penney took a more sober route to
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Direct Marketing | Print
No Place Like Home
Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies
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Direct Marketing | Print
The USPS’ Softer Side
At least one Manhattan letter carrier apparently believes in being kind to the elderly. My wife’s eccentric aunt, who resides in an assisted-living home
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Direct Marketing | Print
Story Selling
To its loyal customers, Philosophy is more than a skin-care products company. It’s a lifestyle and an outlook. It’s also introspective and reflective,