Direct Marketing | Print Archives - Page 2 of 989

7 Customer Retention Predictions for 2020

Next year, retention is set to be a top priority for companies looking to keep customers engaged and driving growth. These seven trends will emerge to shape the way companies delight and retain customers in 2020.

Profiles & Campaigns

HP Improves ABM with Sales and Marketing Integration

Breaking down data silos and better integrating sales/marketing processes
is helping HP improve the company’s B2B targeting and segmentation.

MarTech

Brands Need to Consider Martech Investments Wisely: Report

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase
in the next 12 months. How do you decide what purchases make the most sense?

Facts & Figures

CCPA: 3 Tips to Get Ready for Compliance

Non-compliance will become pricey: when enforcement actions begin
on July 1, 2020, civil penalties could be $2,500 per violation.

Data Driven ROI

7 Digital Marketing Trends to Consider for 2020

What are biggest digital marketing trends for 2020? More—as in more influencer marketing,
more content, more video and more of what will get consumers engaged with your brand.

Profiles & Campaigns

CMO Q&A: McAfee’s Cybersecurity Marketing Challenges

McAfee CMO Allison Cerra shares the challenges of promoting and staffing in the cybersecurity space.

Profiles & Campaigns

Justworks Refines Online Lead Nurturing With Testing

Testing creative and calls to action is helping Justworks improve
its online lead nurturing and conversion rates.

Demand Gen

Six Tips for Using ABM to Complement Your Demand Gen Strategy

Eighty-five percent of marketers report a higher ROI with ABM over other
marketing initiatives. When driven by strong data, the rewards can be huge.

Direct Marketing | Print

Why Martech Investments Aren’t Optimized: Infographic

Over half of marketers will increase their martech spending next year, but many still aren’t
optimizing their solutions, according to Chief Marketer’s Martech Outlook Report.

Email

Email Templates Help Ohio State Create Consistent Branding

The university wanted to create one visual identity, and make sure no matter where in
the system an email originated, it had a consistent look and feel.