Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Jim Walters
This week, Meet the Broker features Jim Walters, a specialist in the now growing education market. Walters keeps testing and ordering lists of career-minded adults no matter what the economy does
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Direct Marketing | Print
Letters to the Editor
Letters in response to Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, Sept. 08, 2008. (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/) Another reader rises to the challenge of trying to have an intelligent chat with an automated response bot.
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Direct Marketing | Print
Letters to the Editor
Letters in response to : Loose Cannon: Go Ask A.L.I.C.E., Direct Newsline, Monday, September 08, 2008 (http://directmag.com/opinions-columnists/loosecannon/loose-cannon-go-ask-alice-0908/)
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Direct Marketing | Print
Raising Prices Can Be A Winning Recession Strategy
Want to stay alive during a recession? Try raising your prices a bit. In one way, it may just appear you’re jacking up what you charge. But on the other hand, you may attract a more upscale audience
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Direct Marketing | Print
Meet the Broker: Michael Kertelits
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories
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Direct Marketing | Print
Hedge Fund Acquires Popular Club
Catalog and Internet marketer Popular Club has been acquired by an unnamed hedge fund based in New York. The fund had previously acquired Popular Club
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Direct Marketing | Print
Unitrin to Acquire Direct Response Corporation
Trinity Universal Insurance Company, a subsidiary of Unitrin, Inc., will acquire Direct Response Corp, in a cash transaction valued at approximately $220 million.