Direct Marketing | Print
-
Direct Marketing | Print
Remove the Obstacles to Your Customer’s Buying Decisions
You may have inadvertently set up barriers that keep your customers from wanting to take that final step and purchase from you. Here’s what some of those barriers may be, and how you can break them down to encourage more sales
-
Direct Marketing | Print
Multichannel Consumers Favor Online-To-Store Shopping Experience
Consumers who use more than one channel when shopping for goods overwhelmingly prefer to move from online to brick-and-mortar locations, according to a new study
-
Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Woodworking supplier Sherwood Creations is touting two Web sites in its fall/winter catalog
-
Direct Marketing | Print
Loose Cannon: Is This A Data Ship I See Before Me?
Google announces plans to dock data repositories offshore, in ships that use wave motion as a source of energy. Separately, reports of piracy are up. What does this mean for the data industry a few years down the road? The Loose Cannon neatly sidesteps this question in this week’s column.
-
Direct Marketing | Print
Texas Wins Settlement in Senior Lead Card Case
A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.
-
Direct Marketing | Print
USPS Eyes 9 Billion-Piece Mail Volume Decline
The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.
-
Direct Marketing | Print
Meet the Broker: Elisa Klatt
Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt’s a circulation marketing specialist and a statistical modeling enthusiast
-
Direct Marketing | Print
Media Applications Provider Whoop Acquires XOsphere
Whoop, Inc. has acquired XOsphere LLC and XOsphere’s sister company in Latin America
-
Direct Marketing | Print
Heidi Hamers Joins Red Hawk Casino
Heidi Hamers has been named VP of marketing for Red Hawk Casino.