Direct Marketing | Print
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Direct Marketing | Print
Retiring – But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Direct Marketing | Print
Service Pays
Nissan USA has been pulling a response rate of about 6% to a 1.1 million-piece mailing it sent out earlier this summer. Long-standing customers were offered
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Direct Marketing | Print
They’ve Got the Power
Today’s consumer is in control. But you already knew that. What you also need to know is how to market in a world of constant experimentation, new metrics
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Direct Marketing | Print
The Birth of Telemarketing
In 1895, the Metropolitan Telephone and Telegraph Company sent a mailing printed on tinted paper to names taken from the Elite Directory or Blue Book.
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Direct Marketing | Print
Grand Dames: Direct Marketing’s Pioneering Women
At a time when most companies wouldn
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Direct Marketing | Print
Introduction: Myths of Direct Marketing History
It’s easy to find old magazine advertising—just go to your library. But try to find direct mail pieces from, say, 1880. Few exist. And so we welcome you to HistoryWalk, our direct marketing history page
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Direct Marketing | Print
Sites and Sounds
Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody’s redoing their Web sites. But this one really will
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Direct Marketing | Print
Canterbury Graphics Takes Stake in Tri-Media Integrated Marketing Technologies
Canterbury Graphics Strategic Marketing, a direct-marketing agency, has acquired an ownership position in marketing technologies firm Tri-Media Integrated Marketing Technologies
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Direct Marketing | Print
W.A. Wilde Acquires G3 Packaging and Services
Marketing services firm W.A. Wilde Company has acquired G3 Packaging and Services Corp.
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Direct Marketing | Print
New Comcast/e360 Judge has No-BS Reputation
The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule—or else