Direct Marketing | Print
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Direct Marketing | Print
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it’s new
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Direct Marketing | Print
A Muscular DR Campaign
CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It’s starting with half- and full-page
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Direct Marketing | Print
Project Head Start
It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation
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Direct Marketing | Print
It’s Mobile, Baby!
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first
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Direct Marketing | Print
20 Plus
Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly
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Direct Marketing | Print
False Measure
The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment
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Direct Marketing | Print
Rx for Direct Mail Headaches
Direct mail is still considered one of the most economical means of communicating key messages to customers. However, those involved in direct mail production
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Direct Marketing | Print
Can This Woman Save Direct Marketing?
Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than
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Direct Marketing | Print
Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election
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Direct Marketing | Print
E-mail’s Future? There’s More on the Way
What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down