Direct Marketing | Print
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Direct Marketing | Print
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it’s new
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Direct Marketing | Print
A Muscular DR Campaign
CelebDirect has begun a direct response print, online and infomercial campaign for the Muscle Flex exercise system. It’s starting with half- and full-page
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Direct Marketing | Print
Project Head Start
It’s been said almost to the point of being a clich that no one grows up wanting to be a direct marketer. But the Direct Marketing Educational Foundation
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Direct Marketing | Print
It’s Mobile, Baby!
Just in time to entertain the hordes of direct marketers set to descend on Sin City for DMA08, Vegas.com is rolling out what it calls Las Vegas’ first
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Direct Marketing | Print
20 Plus
Granted, you may not have been waiting for this milestone. But Direct is now 20 years old. It debuted in October 1988 and started appearing monthly shortly
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Direct Marketing | Print
Now the News Is Happening to Us
You want to talk about direct mail copy? Nothing can beat a series of letters sent by Time magazine during the early years of World War II. Few copywriters
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Direct Marketing | Print
False Measure
The quickest way for direct marketers to get into hot water is to allow themselves to be judged by a useless metric. The return on marketing investment
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Direct Marketing | Print
A Little Too Personal
Think about it. You’re browsing through your mail and come across an oversize postcard from your health club. Printed across the back in large text you
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Direct Marketing | Print
Can This Woman Save Direct Marketing?
Linda Woolley has just signed on for what’s arguably the biggest challenge of her career. But judging by her r she’s been gearing up for it for more than
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Direct Marketing | Print
Have I Got a Candidate for You!
In the best of all possible worlds, judges rule with gravitas from their benches. And in the best of all possible direct marketing worlds, their election